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Frequent Flyer Program Survey
Conducted in August 2003 and December 2004 by e-Rewards Market Research
Surveys were sent to e-Rewards members whose self-reported domestic business air-travel frequency over the last 12 months was 12 or more roundtrips.
Question #1 - Over the past year, my overall satisfaction with my primary frequent-flyer program has:
|
|
December 2004 |
August 2003 |
|
Declined greatly |
5.8% |
13.8% |
|
Declined somewhat |
25.8% |
32.5% |
|
Remained the same |
48.5% |
40.3% |
|
Increased somewhat |
17.9% |
9.9% |
|
Increased greatly |
1.9% |
3.5% |
Question #2 - Question: Compared to 12 months ago, frequent-flyer miles currently:
|
|
December 2004 |
August 2003 |
|
Play a much smaller role in my choice of airline |
5.0% |
9.5% |
|
Play a slightly smaller role in my choice of airline |
10.0% |
13.7% |
|
Play about the same role in my choice of airline |
59.6% |
52.7% |
|
Play a somewhat larger role in my choice of airline |
17.7% |
15.2% |
|
Play a much larger role in my choice of airline |
7.6% |
8.9% |
Question #3 - How do you value the frequent-flyer miles you earn in your primary program today compared to the miles you were earning in your primary program one year ago?
|
|
December 2004 |
August 2003 |
|
Significantly more valuable |
4.5% |
6.2% |
|
Moderately more valuable |
9.1% |
7.1% |
|
Slightly more valuable |
13.0% |
10.2% |
|
The same value as a year ago |
44.4% |
38.7% |
|
Slightly less valuable |
19.2% |
21.4% |
|
Moderately less valuable |
7.1% |
9.5% |
|
Significantly less valuable |
2.8% |
6.9% |
Question #4 - Compared with your experiences of two or three years ago, when you have tried to use your frequent-flyer miles to redeem for free tickets on specific flights to cities in the 48
|
|
December 2004 |
August 2003 |
|
Recently it has been virtually impossible |
3.5% |
6.6% |
|
Much more difficult |
15.3% |
19.6% |
|
Somewhat more difficult |
23.3% |
24.5% |
|
Pretty much the same |
28.7% |
24.5% |
|
Somewhat easier |
9.3% |
6.2% |
|
Much easier |
5.7% |
3.3% |
|
Getting a free flight has been virtually guaranteed |
3.3% |
2.0% |
|
I have not tried to book free flights to cities in the 48 United States recently/ever |
11.0% |
13.2% |
Question #5 - Compared with your experiences of two or three years ago, when you have tried to use your frequent-flyer miles to redeem for free tickets to desirable leisure destinations such as
|
|
December 2004 |
August 2003 |
|
Recently it has been virtually impossible |
5.5% |
9.0% |
|
Much more difficult |
15.3% |
20.9% |
|
Somewhat more difficult |
17.8% |
14.3% |
|
Pretty much the same |
17.0% |
13.7% |
|
Somewhat easier |
6.3% |
4.8% |
|
Much easier |
2.8% |
2.8% |
|
Getting a free flight has been virtually guaranteed |
1.7% |
1.3% |
|
I have not tried to book free flights to Hawaii or Europe recently/ever |
33.6% |
33.3% |
Question #6 - As a result of the current financial uncertainty within the airline industry, are you using your frequent–flyer miles faster?
|
|
December 2004 |
August 2003 |
|
Yes |
25.0% |
30.1% |
|
No |
75.0% |
69.9% |
Copyright ©2009, Frequent Flyer® is a registered trademark of OAG Worldwide Limited.
All trademarks used under license from OAG Worldwide Limited.
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